Is Oberlo Right For You? - An In Depth Oberlo Review

Oberlo is one of the most well-known dropshipping tools out there. In this Oberlo review you'll find out...

SaleSource Team

In-Depth Review of Oberlo

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In recent years, dropshipping has become a very attractive business model for online entrepreneurs everywhere. The dropshipping trend typically attracts those who have the desire to start a business but do not want to take on the responsibility of creating a supply chain and managing inventory.

In a recently conducted study, DiCentral and Lehigh University found that business which adopted eCommerce and dropshipping options saw significant financial advantages. The advantages included higher revenue, increased margin growth, and a growing market share. The same study suggested that dropshipping is a great option to help customers have a better shopping experience.

Whether you are a retailer or a self-starter, if you are ready to learn about and embrace the dropshipping model, this article is for you. In this informative article, you will learn all of the information necessary to start using and become successful with one of the most used Shopify dropshipping apps, Oberlo.

Why should I use Oberlo? At a glance:

    1. Oberlo is an app that offers fantastic value for the money, compared to their competitors.

    2. It is simple to use, easy to set up, and Shopify integration is fantastic.

    3. It simplifies hard to do tasks, such as filtering products.

    4. There is no hefty initial fee, and their different price packages offer something for everyone.

    5. It allows users to set their Shopify up to run automatically.

What is Oberlo Exactly?

Oberlo is a state-of-the-art drop shipping application that is used exclusively with Shopify stores. The app can arrange the shipment of any product directly to customers. It also allows sellers to discover different items for their inventory. This article will talk about everything you need to know to get started with Oberlo. It will also answer the most frequent questions asked about the app. This review gives you the knowledge and confidence you need to start a successful dropshipping business using Oberlo.

Who is Oberlo For?

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Any seller or individual with an operating Shopify store can utilize Oberlo. It makes no difference if you are creating a dropshipping business from the ground up, or have an existing catalog and are looking to expand your product line. Oberlo is there to help.

As previously mentioned, the one caveat when using Oberlo is that it works exclusively with the Shopify platform. That means you will either be required to build a store within the Shopify platform or link your Oblero account to an existing Shopify store.

Oberlo Pricing: How Much Does it Cost to Use the Platform?

With three different plans to choose from, Oberlo’s pricing scheme is quite reasonable. It is relatively easy to find an option that is right for your needs. These plans include:

The Starter Plan

Pricing: Free

The basic Starter Plan is an excellent option for beginners or those who are merely curious about the service. This plan offers all of the significant Oberlo features at no cost. It also allows users to set up a medium-sized online shop with a limit of 500 products. Using this plan, users have access to a fully equipped online store, complete with automatic order fulfillment. Also, Starter Plan users get access to sales reports and the handy Chrome extension that allows you to import products direct from AliExpress stores.

Key Features:

  • Up to 500 products available
  • No limit on monthly orders
  • All of your products are synced daily
  • Option for one-click order fulfillment
  • Inventory will remain up to date
  • Ability to auto-track and import all of the AliExpress tracking numbers
  • Ability to automatically calculate markup and pricing
  • Beneficial Chrome tool to import items directly from AliExpress
  • Custom sales reports generated
  • Many options for dispute management, should an issue arise

The Basic Plan

Price: $29.90 per month

The next step in the pricing structure is the Oberlo Basic plan, which costs just $29.90 every month. This plan will allow the user to sell up to 10,000 products in their storefront. Recently, the program has been upgraded to enable the user to have access to an unlimited amount of orders every month. This is great for anyone who does a lot of business in their storefront. This plan also includes all of the basic features that are included in the Starter Plan, such as creating bulk order, options to track orders in real-time, and variant mapping.

Additional Features:

  • Access to up to 10,000 products on your storefront
  • No limit on monthly orders
  • Access to Variant mapping tools
  • Downloadable Oberlo Chrome Extension
  • Prices are calculated automatically
  • Detailed product statistics and analysis
  • Automated inventory updates
  • Sales reports generated instantly
  • Ability to place bulk orders
  • Track order in real-time
  • A useful affiliate program
  • Monitor and track orders to fulfillment

Pro Plan

Price: $79.90 per month

The most expensive option available is the Oberlo Pro Plan, which costs a cool $79.90 every month. This plan is the perfect option for a sizeable online storefront. Some of the best features of the Pro Plan include unlimited monthly orders, all of the features of the other plans, and the ability to create multiple user accounts. This option is best suited for larger businesses that are ready or planning to enter the scaling phase.

Key Features:

  • Access to up to 30,000 products
  • No limit on the number of orders per month
  • Everything from the Basic and Starter plans included
  • Multiple staff accounts available
  • Tools to monitor order fulfillment
  • Automatic Captcha solver tool

Is Oberlo included with a Shopify account?

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If you opt for the Oberlo Starter plan, it is entirely free to use. However, keep in mind that the prices of these plans do not take into account Shopify costs. The Shopify subscription fees can range from $29 per month to up $299 per month.

Included Product Management Features

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Ability to import from AliExpress, quickly and easily

If you already have a storefront that utilizes products from the ever-popular AliExpress site, installing Oberlo will make things even more comfortable. Oberlo allows users to import a product from the vast AliExpress database immediately. This is a beneficial and convenient feature for any user who is looking to increase its store functionality and save time. Oberlo allows users to import products from AliExpress in just one click.

Users also have the ability to import products using the ePacket filter. This function allows the users to filter through the products that explicitly have fast delivery times.

Product customization options

oberlo product customization options

The Oberlo platform gives users the ability to customize their products. Product customization will allow your store to stand apart from the competition. Users can customize their listings using product images, customized descriptions, and titles.

Automated product inventory system

One of the most significant advantages of using the Oberlo platform is the fully automated software will automatically update your product inventory. These updates will ensure that you will never have to update inventory reports or continuously check your inventory.

For instance, if any of the products that are listed on your online store ever run out of stock on AliExpress, the information will automatically be updated and added to your profile page. If you were to use a drop shipper without an automated product inventory feature, you might run into the risk of selling a product that is actually out of stock. When you try to sell a product that is out of stock, this can lead to a negative customer review and a drop in customer loyalty rating.

In addition to these features, Oberlo will automatically update any changes in product prices and reflect them on your page.

Sales reports and shipment tracking

Users who are using the Basic and Pro plan have the ability to track orders using the provided tools from Oberlo directly. This is a beneficial feature for sellers, and it makes sure that customers receive their products successfully. This feature is also helpful for tracking orders at any time and gives users the ability to track their sales directly on the costs dashboard. Additionally, the costs dashboard will automatically calculate your profits in real-time.

Third-party integration features

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If you remember our previous notice, Oberlo is only capable of integrating with Shopify. If you are using another eCommerce platform to run your online storefront, unfortunately, it will not be compatible with Oberlo.

Multilingual Information

If you or your customers require multilingual features, you are in luck. Oberlo is available in English, Italian, German, Portuguese, and French. The official website also states that Oberlo is working hard to provide additional language support in the future.

Multicurrency Information

Even though there is multilingual support on Oberlo, the platform only allows products to be imported in USD. One way around this, however, is to make some simple adjustments to your Shopify account. It is possible to change the currency in the Shopify store, which will be reflected in Oberlo in USD.

Multiregion Information

One of the most common questions that come up about the Oberlo platform is the ability to ship worldwide. The short answer to this is “yes.” Oberlo gives you the ability to sell your products worldwide. However, it is often better for sellers to focus on a target market and region in order to earn more profit. If the areas are spread out too much, your profit margin can start to decrease.

Analytics options

Oberlo gives users the option to track the client’s data and analyze their selling performance, utilizing Google Analytics functions. Using Google Analytics allows customers to gather two separate types of data that are necessary for a successful storefront operation. This data includes User Acquisition Data and User Behavior Data. Using these functions is relatively straightforward; however, if you ever need more detailed instructions, you can check out the official Oberlo blog to understand how Google Analytics functions within the platform.

How do you operate Oberlo?

In essence, the Oberlo platform is an integrated Shopify app with a front-facing marketplace that connects users with stores and items they would like to dropship.

Once you set up your Obelo account, it is easy to browse the Oberlo marketplace in order to search for products to sell in your store. Users can then add these items quickly and easily, directly to their Shopify storefront. Whenever a customer purchases an item from your store, the app will allow you to fulfill these orders through a direct shipping method, which comes directly from your suppliers.

If you are interested in learning more about how to create an account on Oberlo, continue reading. The next sections will break down how to quickly start an account and begin dropshipping on the platform in no time.

How to create an Oberlo account

oberlo add to import list

To create a new account in Oberlo, there are several ways to go about it. The first way is to sign up directly through the app’s website. The second method involves creating a Shopify account and follow the instructions to add Oberlo from there.

If you are going with the first method, you will find a big blue button directly on the Oberlo homepage. Once you click on that button, all you need to do from there is to enter your email and create a password. It’s that easy! Now you are ready to start using Oberlo and all the tools it has to offer.

If you prefer to start with a Shopify account and add Oberlo from there, you will need first to sign up for the process to register a new account. Once you have created your Shopify account, find the tab that says “Products,” located on your store’s backend. From there, click “More Actions” and next click on “Find more products to sell.” This will then add the Oberlo app directly to your Shopify store, and the Shopify system will automatically create an Oberlo account for you.

Since both methods yield the same results, there is no “right way” to go about setting up Oberlo. These two systems work very closely together, so either way, you go, you will need to set up accounts for both, before setting up your store.

How to connect Oberlo and Shopify

Important Note: This step is only necessary if you only signed up for an account on the Oberlo website. If you used the second method and created a Shopify account and then added Oberlo, then you do not need to take any further action. The two reports will already be integrated, and you are ready to sell.

Once you have successfully created an Oberlo account, you will then be redirected to your custom dashboard. Here, it is possible to create a Shopify account from scratch or connect an existing account. If you choose to connect a Shopify account, the link will then take you over to the Shopify login page. If you decide to create from scratch, it will redirect you to the sign-up page.

How to quickly find decent products to sell

oberlo business name generator Source: Oberlo

If you have both your Shopify and Oberlo accounts set up, you are ready to move on to the next steps. Now you can begin to browse the marketplace in search of items that you wish to sell on your store.

The quickest and easiest way to find items is the utilize Oberlo’s search function. To get to this page, you can enter “” in your browser. Here you can enter the type of product or the product’s category in the search area.

It is also possible to simply browse through the marketplace by the type of product you are looking for. To do this, simply click on the category you are interested in, and it will allow you to narrow down your search to the group of products that interests you.

The easiest way to find Oberlo bestsellers

The Oberlo platform makes it simple for users to search for and find trending and best-selling products, directly on the site. The easiest way to do this is to head on over to the “Trending Products” page, which will list several products that are predicted to be bestsellers soon.

Another great feature is that Oberlo will send you updates of trending and soon to trend products directly to your email inbox. If you enter your email address when you sign up, you can opt to receive best-selling product suggestions periodically.

Types of suppliers in the Oberlo marketplace

Oberlo makes it easy to do business with three different types of suppliers available in the marketplace. These suppliers are: Oberlo Suppliers, AliExpress Suppliers, and Verified Suppliers. Here is a detailed look at each category of supplier and what you can expect from each:

Oberlo Suppliers

These suppliers are the ones that you will find directly in the Oberlo platform itself. Oberlo is responsible for checking all of the supplier’s operations, warehouse capacity, and business registration before you are able to do business with any of them. This allows users to rest assured that they are dealing with vendors that have been checked and vetted before doing business with them.

AliExpress Suppliers

These vendors are third party vendors that come from the AliExpress site. The main difference between these vendors and the others is that these vendors are not checked or vetted by the Oberlo team. Users are required to do their research and accountability actions to make sure they are dealing with a legitimate vendor.

Verified Suppliers

These vendors are regarded as the best vendors available in the Oberlo marketplace. Not only are these vendors checked by the Oberlo team, but they also have a proven track record that users can verify. Their verification process means that the vendor must have processed a minimum of 1,000 orders successfully, obtain an on-time delivery rate of at least 95%, and keep their dispute rate under 2%.

It is effortless to identify these verified sellers. These vendors have a prominent “Verified” badge displayed on their listing page.

How to import products directly from the Oberlo app

Now that you know all about the types of suppliers on the Oberlo app let’s learn how to add products to your catalog from various sources. If you are looking through the Oberlo marketplace, it is easy to add products directly. You can add any products you desire to your import list just by hovering your cursor over the product, then clicking on the green import list function.

If you are looking for an alternative method to add products, you can first go to the product page and then click on the “Add to Import List” button.

Whatever method is most comfortable for you, will add any products that you select to your import list. When you are ready to finalize them by adding them to your catalog, you can efficiently do so by checking the empty boxes beside each of the products and hitting the “Import all to store” button. Once you have completed all of these steps, the products will then appear in your Shopify catalog.

How to use the Chrome Extension to import from AliExpress

oberlo aliexpress product importer Source

One of the best functions of the Oberlo platform is the Chrome Extension that allows users to import products directly from the AliExpress page. If you are looking to import products from AliExpress, simply download the Chrome Extension here.

The OCE allows you to go to the AliExpress website and add the products easily as you browse. All you need to do is search for a product, and hover your cursor over the item until you show the Oberlo icon appears next to it. From there, you can click on the icon to add the product just like that. You can also see the same Oberlo icon appear on some specific product pages. Whenever you see this icon, you can add the products by simply clicking on it.

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How can you do a bulk import on Oberlo?

In recent months, Oberlo has added a beneficial bulk import function. This feature was previously unavailable for an extended period of time. In order to use this function, head on over to your Oberlo Dashboard and hit the “My Products” button. Search for the extension icon, which will appear up in the Google Chrom navigation bar, then click on the “Mass Import” option.

How can you set prices on Oberlo?


So, you have made it this far. You have put together your import list, and now you are ready to move on to the pricing phase. To price your items, head over to your import list, and then click on the “Variants” tab. From this tab, you will be able to see the price list for all of your items, and then you can manually enter the prices next to them.

If you would like to change the prices in bulk, you can click on the “Change All Prices” button and either enter a multiplier amount or setting a new value altogether.

How can you handle order management on Oberlo?

Whenever a customer places an order on your storefront, that product will then appear on the “orders” page, which will have the status of “unfulfilled.” On this same page, you will also be able to see an orange-colored “Oder products” icon next to the items. If you click on that button, the item will be ordered from the supplier, and you can then proceed with order fulfillment.

Once the order is fulfilled, you might see it marked without a tracking code next to it. When this happens, it can mean one of two things: it is possible that a shipping label has been created or the product was somehow marked at “fulfilled” through the Shopify store, without actually being ordered from the supplier.

To prevent situations like this from happening, you can go into the Shopify Checkout page and select the option to “Do not automatically fulfill any of the orders” line on the options set.

If an order shows up as being automatically fulfilled on Oberlo, but the item has not been purchased from the supplier yet, it is critical to cancel the fulfillment process as soon as possible.

How can you cancel an Oberlo order?

If you made a mistake or simply want to cancel an order, the process is easy and relatively straightforward. To perform a cancelation, in Shopify, locate the “More” link on the order page, which will be in a dropdown menu. From there, you can select “Cancel fulfillment” or the “Void label” button. Either one of these options will then change the order status to unfulfilled on the Oberlo platform. After this process is complete, you will then be able to re-order the product from the supplier.

At that point, you can hand it over to the supplier to complete the order.

What can you do about returns or refunds on Oberlo?

Returns and refunds are an inevitable part of any dropshipping platform. However, according to the Oberlo terms of service, they do not accept returns on their platform from any level of the supplier unless they meet any of these circumstances:

  • The supplier shipped the wrong color, model, or size of the product. In this case, the customer is required to provide evidence.
  • The package arrived, but it was damaged. Again, the evidence is needed.
  • The package arrived successfully, but the product was mis-advertised or of inferior quality.
  • The order never arrived or went missing.
  • The time estimated for a delivery window has expired.

If you are using AliExpress to supply any of your products, it is a good idea to familiarize yourself with the terms of their buyer protection policy. This policy simply states that users have the right to refund if it is drastically different from the provided description, or the item was not fulfilled promptly.

No matter what the case is, it is essential to establish your returns and refunds policy before you even start selling. Shopify will provide you with a template, and you can customize it to your shop.

What are the customer service options for Oberlo?

Oberlo is generally known for having reliable customer support. Users can enter a live chat through the website, and they also publish an informative blog that gives users educational strategies and tips to help build their business.

Here are some other ways to contact the Oberlo team:

Help Center - The help center is a great resource to browse for answers to common questions. All you need to do is enter a keyword in the search bar or navigate your issue by category.

Email - If you do not require an immediate response, you can always email the Oberlo team at

How can you cancel your Oberlo subscription?

If you ever need to cancel your subscription for any reason, it is a relatively simple process. You can use either one of these methods to cancel your account:

You can uninstall the Oberlo app from your Shopify store. To do this, go into your Shopify backend and find the “Apps” tab. You can then click on the trash can icon next to the Oberlo section.

The second method involves closing down your Shopify store. You can close up your entire store at any time. To do so, just head over to Setting and click on the “Account” option. If you scroll down to the bottom of the page, you will find the “Close Store” option.

How to buy an Oberlo store

If you are interested in dropshipping but do not want to go through the process of setting up your own store, you are in luck. You can purchase an existing store from the Exchange. The Exchange is a virtual marketplace to buy and sell Shopify businesses that are already established. They have a category for companies that utilize Oberlo, so you can start here and purchase the pre-built store of your choice.

Final Thoughts

This guide is a great way to get a general idea of how to use the Oberlo tool. However, to truly master all of the features provided on the platform, creating an account and diving in is the best way to do so.

Luckily for you, it is straightforward to get started. As mentioned previously, it takes no time at all to set up both Oberlo and a Shopify store. You can also wholly source all of your products and providers in as little as a day.

Dropshipping can seem complicated at first, but if you follow this guide and take the time to get to know the platform, you will be up and selling in no time at all.

SaleSource Team